Essex skin expert quietens the cosmetic babble

The rise in popularity of beauty bloggers never fails to amaze our dermatology team at Elan Medical Skin Clinics in Essex and central

A woman considers speaking to a skin expert at Elan Medical Skin Clinics in Essex and central London

A woman considers speaking to a skin expert at Elan Medical Skin Clinics in Essex and central London


We seem to be constantly fighting the cosmetic babble of advice, tips, myths and downright untruths from people with a huge following yet very little in the way of expertise.

Sue Ibrahim, our resident nurse consultant in dermatology said: “The beauty bloggers and vloggers often do more harm than good. Please take their advice with extreme caution and if in doubt speak to an expert.”

Question their credibility

Beauty vloggers can earn a huge amount of money. The more people watching their videos, the more money in their pocket. And this makes them attractive to beauty brands large and small desperate for their product to gain much sought-after social media coverage. How do they achieve this? By sending beauty vloggers their products. Just because your favourite actor/blogger/beauty journalist/magazine raves about a certain product or new beauty treatment does not necessarily make it right for you.

You get what you pay for

Yes, it’s something you might hear your grandma say, but we find it so often to be the case. Cheap products use cheap ingredients.

Last year we wrote a blog about sodium laureth sulphate, something that is widely used in cosmetic skin care products – and something that is now widely accepted as a common cause of skin irritation and dermatitis.

We hope that blog inspired you to check the ingredients of your facial washes, shampoos, shower gel, shaving creams and hand washes, among others, because we have no doubt you will have found it everywhere you looked.

SLS acts as an emulsifier, helping the other ingredients in the product to blend together. It produces a fine lather that makes the product more appealing – it is also very cheap. By paying that little bit extra for a product that doesn’t use SLS or SLES you may find that your skin or scalp feel less itchy and your skin less sensitive.

The Elan Medical DermaActives range has been developed by Sue as an effective and affordable skin care range that contains no SLS, the highest possible ratio of clinically proven ingredients, delivering results our clients are extremely happy with.  Our products can help with skin problems such as acne, rosacea, eczema, melasma, blemishes, sun damage, dermatitis, psoriasis and sensitive skin.

Want expert skin advice? Ask a skin expert!

It takes time and effort to become a nurse consultant in dermatology but this is Sue’s passion. Sue understands how certain skin problems can make you feel unhappy and self-conscious but she will never recommend a product or treatment unless she truly believes it will work for you.

This is why she doesn’t offer free consultations just to get people through the door. Her dermatology consultations last between 30 to 45 minutes and will leave you feeling fully informed and assessed. If you have an existing medical skin condition, your dermatology consultation includes a general assessment of your needs and a discussion about the range of treatment options available, both at Elan Medical Skin Clinics and those available elsewhere.

For expert skin advice, contact Elan Medical Skin Clinics today.